Informa Fashion Markets is introducing some new business amenities for retailers attending its next show in Las Vegas.
The owner of MAGIC, Project and Sourcing at MAGIC will introduce a Retail Solutions Center at the next edition, slated for Aug. 18 to 20 at the Las Vegas Convention Center. This new business hub will feature exhibitors from payment solutions, shipping providers, security systems, financial services and retail technology companies. It will also offer dedicated lounge space for one-on-one meetings, networking happy hours and all-day refreshments in a move intended to encourage the creation of meaningful business connections.
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In addition, retailers will also be able to take advantage of matchmaking services at the show where show organizers can facilitate appointments between retailers and specific brands they want to meet.
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This edition of the show will feature a large group of brands from outside the U.S. including Denmark, Turkey, Colombia, Egypt, Canada, France, India, Pakistan and other countries, Informa said. It will also continue to showcase designers of color and Black-owned brands under its Incubator Program, which launched in 2020. They include NOMA, VerdictIsStillOut and GOAT by James King, all of which will be showing at Project.
“MAGIC Las Vegas goes beyond a traditional wholesale fashion event, it’s where tangible industry business happens,” said Jordan Rudow, vice president of MAGIC and Offprice for Informa. “Retailers discover tomorrow’s trends while brands secure vital partnerships that drive growth. The ROI is clear: buyers leave with collections that excite consumers, and brands establish distribution channels in just three days that would typically take months to develop. In today’s evolving fashion landscape, we provide a comprehensive platform that accelerates business growth across the industry.”
The event will include a MAGIC runway show, happy hours and educational sessions. There will also be a golf tournament hosted by Project on Aug. 17 and a pop-up shop, Gwop Meet, presented by Golf Store, on the trade show floor showcasing golf brands.
“Project Las Vegas has evolved into the premier showcase where modern menswear comes to life through thoughtful curation and innovative brand stories. We’ve created an environment where buyers can discover everything from emerging streetwear to refined casual collections all under one roof,” said Edwina Kulego, vice president of events, international for sourcing and men’s. “Alongside this, Sourcing at MAGIC has established itself as the essential destination where international production expertise meets creative vision. Together, these platforms deliver the comprehensive market experience that today’s fashion professionals demand.”
In addition, the Offprice Las Vegas show, a relatively new addition to the Informa portfolio, will hold its show at the Venetian Expo from Aug. 17 to 20. Informa purchased Offprice’s parent company in 2023. The show will feature more than 50 categories of fashion showcasing fall ’25 merchandise for immediate/in-stock deliveries and cash-and-carry purchases. Complimentary shuttles between MAGIC and Offprice will be offered.