If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
In this article
Best Early Amazon Prime Day 2025 Clothing Deals
If you’re the kind of person who always needs an excuse to snag the latest trending shoe style, whip out your credit card for yet another linen dress, or invest in a new affordable handbag to add to your summer rotation, Amazon’s annual Prime Day sales event is finally here, and it’s your time to shine. From the best clothing deals on trending summer pieces like drop-waist dresses and baggy denim shorts to major markdowns on transitional essentials that will take you from summer to fall seamlessly, there are plenty of fashion deals to take advantage of for Amazon Prime Day this year.
Related Articles
Our devoted team of shopping editors treats Prime Day as our very own Christmas in July, so we’re monitoring all the latest new markdowns being added in real time — from lightening deals to the hidden designer finds you really have to sleuth for. For Amazon’s 2025 Prime Day sales, you can find plenty of warm-weather fashion (like stunning swimsuits and feminine dresses) as well as transitional wardrobe essentials that are trending for fall, including must-have denim and suede bags (Madewell’s best-selling bucket tote is currently $100 off!!). And for the first time ever, the Amazon Prime Day sale is going to last four whole days (from July 8 – July 11), meaning the already-juicy discounts are bound to get even juicier: dropping as often as every five minutes during select times throughout the happening.
You May Also Like
Whether you want to tap into the flip-flop trend without spending over $20, are looking for a new pair of retro-inspired sneakers, or need a tote bag refresh, Amazon is the place to find the best discounted fashion and clothing deals, and there’s no better time to do so than during its biggest occasion of the year.
Note, though, that Prime Day 2025 is an exclusive party — available only to Amazon Prime members. Not a card-carrying member of this club yet? Joining couldn’t be easier. You can sign up for a free trial here, which will last you a whole month and comes with the added benefit of free, lightning-fast shipping.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
The Drop Women’s Dia Mixed Fabric Midi Tank Dress
This season’s drop-waist dress trend is here to stay, and this sleek, black style is an effortlessly elegant way to get the look. The lightweight, mixed fabric design takes note from top designer runway styles that set the tone for the spring/summer 2025 season. Currently 30% off, the on-trend style will be your summer go-to for the reason of the season, guaranteed. And come fall? Add your favorite jackets over top, and you’ve got a transitional wardrobe staple.
What testers say: “Lovely summer dress that is comfortable to wear and washes and dries like a dream. The bodice is stretchy and the skirt is cotton so it’s both cool and flattering. It’s perfect for hot summer days and can be dressed up or down due to the length. It was very nice quality at a reasonable price. You won’t be disappointed.”
Price upon publish date of this article: $48.93
Franco Sarto Women’s Tinsley Mary Jane Flat
Mesh ballet flats and Mary-Janes have both been reigning supreme this season, and this Franco Sarto shoe is a chic hybrid of the two without feeling too trendy. Available in a range of colors from this pretty seafoam sage green to classic black, this footwear staple will serve you through the end of summer and well into your early fall wardrobe. Pair it with everything from barrel jeans to breezy midi skirts for an effortlessly put-together look.
What testers say: I am absolutely in love with these shoes! I have multiple pairs of Franco Sarto shoes, and they consistently fit true to size and the quality does not disappoint. They felt a bit stiff at first, but after a couple wears they got broken in and became very comfortable. Never gave me blisters.”
Price upon publish date of this article: $77.99
Ganni Wide Ruffle-Trimmed Collar Cotton Poplin Shirt
A good white button-down is the ultimate year-round wardrobe essential. This style from cool-girl-loved brand Ganni puts a fresh twist on a classic with its wide ruffle-trim collar and sleek silhouette. Style it with a mini skirt or baggy high-waist shorts through the end of summer, then pair it with your favorite denim jeans and loafers come fall. There’s a reason this brand is a favorite amongst the fashion set.
Price upon publish date of this article: $102.37
Madewell The Essential Bucket Tote in Suede
Alert: Madewell’s cult-favorite bucket tote is over $100 off (!!) for Prime Day in this season’s trending suede. The spacious, slouchy tote will serve as the perfect work bag as you transition your wardrobe into fall, the color making for the ultimate wardrobe neutral. Plus, the adjustable strap features gold accents that serve as an extra pop to elevate all your looks.
Price upon publish date of this article: $89.99
Swarovski Emily Tennis Bracelet
Tennis bracelets are a timeless jewelry staple, and if you’ve yet to take the plunge and invest in one, Prime Day is the time. This Swarovski style features sparkling white crystals for a dainty, minimalist style that captures the essence of the classic tennis bracelet. Perfect for wearing on its own or layering with other bracelets, this is a piece you’ll reach for for years to come — so why not snag it while it’s 50% off?
What testers say: “Bought this for a friend for Christmas and she hasn’t taken it off in 6 months. She loves it. It’s dainty but eye catching and has stayed put with no issue at all.”
Price upon publish date of this article: $73.19
Ewedoos Womens Tennis Dress
Wimbledon and tenniscore may be in full swing right now, but tennis dresses have become somewhat of an athleisure wardrobe staple whether you play or not. This style is Amazon’s #1 bestseller and an absolute favorite amongst thousands of reviewers. It features a built-in shelf bra, hidden shorts, pockets, and removable bra pads, and it comes in a range of colors including this season’s trending lemon yellow, white, black, red, and many more.
What testers say: “I love this dress! It fits like a dream and is remarkably comfortable. This is perfect for walking the dogs and running errands. It’s so comfy I didn’t want to take it off. I like the phone pocket and find the straps stay in place and don’t rub. It’s black and has stayed black throughout a couple of washing. The straps are sturdy. We live in Hawai’i, so I need lightweight fabrics. This feels like it’s floating on me, and dried quickly after we got caught in the rain. I’m planning on buying another one, maybe several more. I really do love this dress!”
Price upon publish date of this article: $28.47
Faithfull the Brand Lida Maxi Dress
Price upon publish date of this article: $183.75
Amazon Essentials Women’s Thong Sandal
This season has proven flip-flops are back in full force — from the runways to models off-duty to your favorite style influencers. And if you’re not down for splurging on the luxe, pricey designer versions (understandable), this minimal Amazon Essentials pair will get you the look for way less. Available in a ton of colorways, like this embossed snake-print style, black leather, metallics, and vibrant shades of yellow and pink, these are perfect the perfect affordable summer sandals to stock up on.
What testers say: “I recently purchased these sandals and overall, I’m pretty happy with them! The sleek design with the thin pink straps is super cute and perfect for summer outfits. They’re lightweight and easy to slip on, making them great for quick errands, beach days, or casual outings.”
Price upon publish date of this article: $10.43
Caroline Constas Augusta Drop Waist Maxi Dress
Another covetable drop-waist dress to score on major sale for Prime Day, this Caroline Constas style is a stunner. At nearly 50% off, the cotton poplin style is the perfect summer dress to wear for vacation, special events, and beyond. Its midi length and off-the-shoulder style give it that effortless Euro Summer aesthetic that’ll instantly elevate your seasonal wardrobe.
Price upon publish date of this article: $241.50
Coach Tabby Bag
Coach’s buzzy Tabby bag has remained a style favorite of the fashion set, and for good reason. This white leather style delivers a little sparkle (in this year’s trending yellow, no less) for a unique detail. Yes, the white will complement your summer wardrobe perfectly, but it will also serve a welcomed contrast to your fall and winter wardrobe come cooler weather.
Price upon publish date of this article: $123.99
Onia Chelsea One Piece
If you’ve put off buying new swimsuits yet this summer, now is the time to snag some of the best bathing suit deals. Case in point? This black Onia one-piece that’s over 50% off. The retro-inspired cut features a balconette style with hidden underwire, lightly padded cups, and adjustable straps. And if ultra-cheeky swimsuits aren’t your thing, you’re in luck: this silhouette offers fuller coverage in the back for a more classic fit.
Price upon publish date of this article: $79.95
Reebok Unisex-Adult Club C Grounds UK Sneaker
Retro, low-profile sneakers are one of this year’s biggest shoe trends. This unisex pair from Reebok offers up that throwback look and feel in a sleek silhouette. It also taps into the rich, vibrant suede sneakers we’ve seen everywhere from the runways to the street style scene. And, at just $70, it’s an affordable way to refresh your sneaker collection just in time for fall.
Price upon publish date of this article: $70.00
Amazon Essentials x Sofia Grainge Short Sleeve Pajama Set
Sofia Richie Grainge’s collaboration with Amazon Essentials has lightweight, summer-ready pajamas on lock. This set is available in mommy-and-me styles for cute matching moments with your little one. Choose from classic colors like light blue or rosy pink, or opt for this sweet fruit print that feels like summer.
Price upon publish date of this article: $15.92
Sherlove Gold Knot Earrings
Chunky earrings are the talk (and look) of the town, with A-listers like Hailey Bieber, Bella Hadid, and Emily Ratajkowski saying a firm “yes” to their “rich mom energy” allure. More and more frequently, too, such trendsetters are turning to affordable yet high-quality brands for their jewelry accruements, and nothing could get more budget-friendly than a pair of “Amazon’s Choice” earrings on sale for under $10. Sherlove’s 18-karat gold-plated knot earrings (a style much loved by Alix Earle) are statement-making, fade-resistant, good for sensitive ears, and hypoallergenic. They’ll become the last thing you put on, in addition to your favorite pair of jelly sandals, before running out the door for a dinner date. Chunky enough to be seen by all yet lightweight enough not to cause earlobe sagging, the earrings will inspire many inquiries as to where you got them. Your simple answer? Amazon, ahead of Prime Day.
What testers say: “These gold knot earrings are such an easy win. They’re lightweight, super cute, and instantly make me look a little more put together — even on messy bun days. They’re the perfect size — not too big, not too tiny — and they go with literally everything. I’ve worn them to work, errands, dinner, all of it. Love a low-effort accessory that makes it look like I tried.”
Price upon publish date of this article: $9.99
JW Pei Orla Weave Handbag
If you adore crescent bags that go seamlessly with dressier getups, we’d like to introduce you to the JW Pei Orla Weave Handbag. Dainty and elegant, its vegan leather feels supple and smooth, while a gilded strap (detachable, if you were curious) adds visual intrigue to the mix. Woven bags are all the rage on TikTok right now — though this is indeed the Orla’s style, it moves away from raffia or straw and settles instead on a more sophisticated materiality. The pictured pastel-pink hue is soft-spoken enough to add value to absolutely all of your possessions, but dare we suggest a metallic pump to infuse your outfit with even more shine?
What testers say: “Great purse. Received so many compliments, very trendy. Can be worn for casual or formal occasions.”
Price upon publish date of this article: $103
Livho Polarized Aviator Sunglasses
Sleek-and-cool aviator styles ruled the spring 2025 Mido eyewear trade show, and our editors are also seeing them everywhere on New York City streets as of late — proving the sunnies’ staying power. To add some retro edge to your more coquette-leaning ensembles, invest in this pair of polarized aviators from the brand Livho, which merge trusty UV protection with vintage-inspired appeal and a universally flattering tortoiseshell pattern. You’ll be taking them from the pool to the after-party without a second thought, and the only thing better than these sunglasses’ versatility is their price tag.
What testers say: “The design is sleek and modern, with just the right amount of ‘trendy’ without being over-the-top. They feel super lightweight on my face, which makes them perfect for long wear — no pressure on the nose or behind the ears. The polarization is definitely a game-changer. It cuts out glare really well, especially while driving or being near water. Colors look more vivid, and my eyes feel less fatigued after wearing them outdoors for hours.”
Price upon publish date of this article: $12.99
Levi’s Women’s 501 Mid Thigh Short
’90s-inspired jorts that end just above the knee have been taken for a spin by the Hadid sisters, Hailey Bieber, Emily Ratajkowski, Charli XCX, and other celebrities whose style we wish to emulate to a tee. And while this Levi’s 501 shorts pair is a bit shorter than its Bermuda-length counterparts, that means it’s even more suited to summertime: when disrobing ourselves of as much fabric as possible is key. Crafted out of 100-percent cotton, with a 6-inch inseam, the shorts will confirm exactly why Levi’s continues to hold such sway over fashionistas everywhere. Stretchy without ever sagging, they will accentuate your waist ever so subtly and go with closet items from a flowy, ruffled top to an itty-bitty camisole to those dad shoes you keep re-wearing.
What testers say: “Love, love, love these. I’m 5’11” and curvier, making these shorts so flattering. I love the longer jean shorts trend and feel like this pair will last forever.”
Price upon publish date of this article: $39.99
Babysun Puffer Tote Bag
An ultra-trendy tote bag that pays tribute to Pantone’s Color of the Year? Now we’re talking. This steal, which we featured in our roundup of Amazon’s Big Deal Days clothing sales last year (essentially Prime Day, but in October), will make you the city’s official “It” girl. Benefitting from a high capacity with many interior and exterior pockets, for when you need to spend all day on the go; a bubble design meant to add texture to your ‘fits; a padded shoulder strap for comfort; a tear-resistant and durable polyester lining; and a weight that’s lighter than a water bottle, the carryall is quite an overachiever. Make room for it in your closet, and thank us later.
What testers say: “This is the perfect gym bag. You can fit so much in it, yet it is so light. When you first receive it, the strap seems short; as you add stuff to the bag, though, it becomes the perfect length.”
Price upon publish date of this article: $29.95
Bronax Pillow Slippers
Over 6,000 five-star reviews and the title of #1 bestseller in both Amazon’s “Women’s Slippers” and “Men’s Slippers” categories make these slides out to be modern-day legends of sorts. Their compression-resistant and shock-absorbing soles will treat your feet right, and the EVA material the shoes are swathed in contributes to the whole “walking on clouds” feeling. For stability purposes, there’s the deep heel cup, and the slip-on, slip-off style makes this a top summer footwear selection: Every movement counts, after all, amidst intense heat and humidity. Choose to wear the slides to the beach, the pool, the workout class, or the casual brunch meetup — whatever the occasion, experiencing the Bronax Pillow Slippers’ comfort will make you dream about them each night.
What testers say: “Bought these to wear around the house to keep the floors cleaner and because I have struggled with plantar fasciitis in the past. The slides are very comfortable and give my foot enough support to not ache at the end of the day! They have enough friction and a little toe ridge, so they stay on my foot well. The color is cute but also neutral enough to not look dumb with whatever I’m wearing. You could totally rock these out to run errands or at the beach as well!”
Price upon publish date of this article: $23.99
When is Amazon Prime Day 2025?
Amazon Prime Day occurs this year from July 8 to July 11. New deals are expected to drop quicker than ever before, so prior planning and quick reflexes are key to scoring what you’ve long had on your fashion wishlist — for less. Millions of deals across more than 35 categories are in the works for 2025, but we especially have our sights set on the clothing category, in which our dedicated team of shopping editors has already identified steep markdowns spanning this season’s top handbags, glimmering jewelry, white sneakers for women, swim essentials to start summer strong, and beyond.
In case you lose out on the chance to become the lucky owner of these fashion finds, the Amazon sales event is expected to return one more time this year in the fall. Last year, the fall Prime Day (also known as Prime Big Deal Days) occurred on October 8 and 9, but why jump ahead in time when so many unprecedented price drops are already here and beckoning you to “add to cart”? Though you’re still early to the Amazon Prime Day party if you’re reading this now, we urge you not to grow too complacent and instead snag the bestsellers ASAP, while they last.
What Types of Clothing Finds Are on Sale During Amazon Prime Day 2025?
If the recent past is any indication, Amazon Prime Day 2025 is going to be epic. Last year, the event came in hot with discounts on sculpting bodysuits, oversized Coach sunglasses, envy-inspiring sandals from top brands like Larroudé, and everything in between. Even as late as during the final days of 2024’s Prime Day, the New Balance 237v1 Sneaker was over 40 percent off, some Coach Tabby bags were miraculously half off, and the best-selling Bali One Smooth U T-Shirt Bra (yes, it really does have over 5,000 five-star reviews) received a stunning cut in price by over 60 percent. Seeing as how we already spotted clothing deals on trendier, more recent releases from well-known and well-loved brands this year, we have even higher hopes for the weeks ahead.
To make sure you’re privy to the latest and greatest, we’ll be updating this roundup with additional Amazon Prime Day fashion deals as they crop up.
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss sales events, especially those in the Amazon universe.