Jannik Sinner clinched his first Wimbledon title on Sunday in a clean, all-white Nike kit punctuated by the GP Challenge 1 Premium — the performance-forward sneaker that’s quickly becoming a fixture on hard and grass courts alike.
The world number one defeated Spain’s Carlos Alcaraz in four sets to claim the men’s singles trophy, marking a major career milestone for the 23-year-old Italian star. True to the tournament’s sartorial code, Sinner kept his on-court look classic: a full NikeCourt ensemble featuring the brand’s Dri-FIT Advantage Slam Tennis Polo in “London White” and matching Slam Tennis Shorts, both designed for breathability and range of motion.
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The standout, however, was on his feet. Sinner wore Nike’s GP Challenge 1 Premium shoes in the “White/White/Black” colorway, a model that combines low-profile cushioning with technical edge. The shoes feature a molded side panel for lateral support, a padded collar and a durable outsole engineered to grip grass with stability. A mini black Swoosh appears near the toe, offering contrast to an otherwise all-white design.
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It’s not the first time the Italian champion has used Wimbledon to underscore his brand evolution. Since signing a $158 million sponsorship deal with Nike in 2022, Sinner has moved from his carrot-themed origins into a sleeker “fox” persona, reflected in everything from logo design to apparel storytelling. At this year’s Championships, Nike kept things minimalist, letting Sinner’s game — and shoe choice — do the talking.
The GP Challenge 1 line has been a quiet success for Nike in 2025, recently appearing on Naomi Osaka in her floral “Sakura” edition during the French Open. While Osaka’s pair leaned romantic and personal, Sinner’s Wimbledon version leaned more classic and clean.
Sinner’s win caps a strong summer for Nike athletes on the tennis circuit, with the brand doubling down on player-driven innovation and tournament-specific releases.