LONDON — Emily Braham and Lora Hadridge, two talent agents who have worked with the likes of Naomi Campbell, Rudimental, Zara Larsson, Rachel Weisz and Kristin Scott Thomas, have teamed up to open their own talent agency, Fivethree.
The duo have already signed Sam Smith, Olivia Dean, Disclosure, Nia Archives, Alessi Rose and Sienna Spiro to their agency.
“We want to be as much as we can for a talent and a team. Once we have a shared goal we can find a route to get there. That could involve advice on styling, digital strategy or networking,” said Braham in an interview with Hadridge.
You May Also Like
Related Articles
Hadridge said after working with the musician Dean’s brand partnerships across the last five years with Braham, they realized that they shared the same ethos and ambition.
“We wanted to build something we felt passionately about — an agency that really understood how talent should be represented with intention, and how teams should be supported and valued. It was a very natural evolution for us,” she added.
Through Fivethree, they want to bring in opportunities for their talent and help shape the collaborations by being involved in every step of the way.
Hadridge said they want to stay intentionally small with a handful of clients.
“We are very close to our teams and immersed in what they’re doing. Our vision is to be a next-generation agency that represents talent across all areas of entertainment with the ambition and flexibility of a boutique agency but the professionalism and network of a much bigger one,” she added.
Hadridge started her career at Tess Management at the age of 20 straight out of London College of Fashion. The agency represented the likes of Suki Waterhouse, Georgia May Jagger, Iris Law and Adwoa Aboah. She was there for almost a decade before moving to IMG and then to an independent talent agency that worked with Haim, Anne-Marie, Amelia Dimoldenberg and Rina Sawayama.
Braham’s career began when she dropped out of university in 2011 to work with Chris Gentry and Simon White from United Management, working with the likes of Phoenix, Bloc Party and Hudson Mohawke. After four years, she left to explore working with bigger recording labels, which is how she met Dean.