The steep hills in San Francisco might be considered mountains by many trekkers, but The North Face is taking it a step further.
The brand is bringing its Climb Festival, an annual event targeted to mountain climbers and fans from around the world, to the city’s China Basin Park on Sept. 5 and 6. Previous Climb Festival locations have included London, Shanghai, Chicago and New York.
The two-day experience is free and open to the public and serves to bring together climbing and culture, attracting both the climbing community as well as lifestyle enthusiasts. Participants, alongside the world’s top climbers, can try to conquer a 45-foot climbing wall, manufactured by EP Climbing, which is intended to push participants to their limits. For those not skilled, or lucky enough, to make it to the top, there is a deep-water pool beneath to cushion their fall.
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In addition to the climbing competitions, the festival will offer other activities as well, including live DJ performances, bouldering walls and panel discussions that will explore the intersection of climbing and culture. The festival will also offer exclusive North Face merchandise for sale on-site. Among The North Face-sponsored athletes expected to be in attendance at the festival are Alex Honnold, Angie Scarth-Johnson, Nathaniel Coleman, Brooke Raboutou and Shawn Raboutou.
The North Face was founded in 1966 with the goal of providing athletes with gear for their outdoor adventures. The brand is a centerpiece of the VF Corp. portfolio, which includes Vans, Timberland, Dickies, Icebreaker and JanSport among others.